Top 5 Free to Play Games in New Zealand Q1 2022

In the first quarter of 2022, the top 5 free-to-play games in New Zealand showed varying trends in downloads, revenue, and active users. Here’s a detailed look at how each game performed.

Wordle! from Lion Studios Plus experienced significant growth in both revenue and user engagement. Weekly revenue saw a substantial rise, peaking at approximately $1K in late February. Downloads surged mid-January, reaching around 17K in the last week, while active users grew steadily, peaking at nearly 37K in mid-March.

Coloring Match by Supersonic Studios Ltd had consistent revenue throughout the quarter, with a peak of $172 in the week of February 21. Downloads showed a declining trend, from nearly 10K in late December to about 3.3K by the end of March. Active users also saw a decline, from over 20K in late December to around 13K by the end of the quarter.

Roblox from Roblox Corporation maintained impressive revenue figures, peaking at $110K in late December and hovering around $68K by the end of March. Downloads remained relatively steady, averaging around 5K per week. Active users stayed strong, with numbers consistently around 260K to 280K throughout the quarter.

Text or Die from Rollic Games had stable revenue, peaking at $122 in mid-January and ending the quarter at $85. Weekly downloads decreased from over 8K in late December to about 3.3K by the end of March. Active users also declined, from nearly 20K in late December to around 11K by the end of the quarter.

Count Masters: Crowd Runner 3D by Freeplay LLC saw modest revenue, peaking at $83 in early January and ending at $32 by the end of March. Downloads ranged from about 7.5K in late December to around 3.4K at the end of March. Active users saw a gradual decline from over 20K in late December to around 14K by the end of the quarter.

These insights are powered by Sensor Tower. For more detailed information, visit Sensor Tower's website to explore further.